Rainbow Baby Day
August 22, 2025-August 22, 2025 -
USA, USA
Rainbow Baby Day began in 2018, thanks to Alexis DelChiaro and her charity, What The Fertility. She chose August 22 because that date marked the birthday of her own rainbow baby.
DelChiaro had endured infertility and loss before finally holding her daughter. Then she created this observance to give other families a chance to feel seen and connected.
While Alexis formalized the day, the term “rainbow baby” grew earlier. It first appeared in Christie Brooks’ 2008 collection, Our Heartbreaking Choices, and later spread online among parents.
The phrase captured the sense of hope that follows deep sadness. As more families shared their experiences, the idea gained wider meaning. The shared stories helped people see that having joy after loss does not erase grief.
DelChiaro’s initiative took shape through her platforms and social media. She invited others to post under #NationalRainbowBabyDay.
Soon, photographers and support groups joined in by offering photoshoots or memories in honor of new babies and remembered babies.
22 Aug 25
00:00 - 23:59
Rainbow Baby Day
