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National Gooey Butter Cake Day

August 12, 2025

National Gooey Butter Cake Day

Event Date & Time

August 12, 2025-August 12, 2025 -

Location - Offline Event

USA, USA

Event Information


The story goes that gooey butter cake was invented in the 1930s and may have started out as an accident which took place in a bakery in St. Louis, Missouri, owned by John Hoffman, a German American. It seems that there was a mix up in the proportions of what was supposed to be a regular cake mix recipe. Some say that the proportions of butter and flour were swapped by a new baker, resulting in an unexpected gooey, butter concoction. 

Since the baking mistake took place during the Great Depression when supplies were very low, there was no way the cakes would be thrown out simply because of a mistake. They were served to the public anyway and the customers liked them so much that the gooey butter cake was born. Today, this cake is served all throughout bakeries in and around the St. Louis area.

National Gooey Butter Cake Day was founded in 2019 by Schnucks Markets, a supermarket retailer that is headquartered in St. Louis. The purpose of the day is to tell the story of this delightful little mishap that has been pleasing taste buds for many decades, encouraging people from all over to enjoy and celebrate this treat!

Event in Detail

12 Aug 25

00:00 - 23:59

National Gooey Butter Cake Day

National Gooey Butter Cake Day

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