National Face Mask Day
August 11, 2025-August 11, 2025 -
USA, USA
National Face Mask Day began in 2019 when Lush Cosmetics launched the idea as a fun way to spotlight skincare.
The brand wanted to encourage people everywhere to take a short break, apply a mask, and enjoy a few calm minutes.
Their goal was to turn a common beauty step into a moment of self-care that felt relaxing and rewarding.
To spread the word, they gave out samples, shared tips online, and invited fans to post photos using the hashtag #NationalFaceMaskDay.
Although the holiday itself is new, face masks have a long past. In the late 1800s, early versions included rubber treatments meant to smooth or soften skin.
Over time, homemade recipes with natural ingredients like honey or clay became popular. Later, sheet masks from Asia caught on globally for their ease and variety.
Lush didn’t just create a beauty trend—they gave people a reason to pause and care for their skin in simple ways. That small act can lift your mood and refresh your face.
11 Aug 25
00:00 - 23:59
National Face Mask Day
