National 401(k) Day
September 1, 2025-September 1, 2025 -
USA, USA
National 401(k) Day started in 1996. It was created by the Profit Sharing/401(k) Council of America, now known as the Plan Sponsor Council of America. Their goal was simple: help people think more seriously about retirement savings.
They picked the Friday after Labor Day because it made sense—summer ends, work picks up, and people return to routines. That timing made it easier to grab attention and talk about planning ahead.
The idea behind the day wasn’t to sell a product or push a company. It was meant to get people thinking about their future income and how a 401(k) can help.
Many workers have access to these retirement plans through their jobs but often don’t understand the full benefits.
National 401(k) Day gives employers a chance to explain how their plans work. Each year, companies use this time to send out tips, answer questions, and even offer one-on-one help.
Some may hold lunch talks or send friendly emails reminding people to review their accounts.
01 Sep 25
00:00 - 23:59
National 401(k) Day
