INMYCITYTODAY-AdAsia 2025

Event Date & Time

October 24, 2025-October 26, 2025 -

Location - Offline Event

Changchun Hall, Zhong Guan Cun International Innovation Center, Beijing, China

Event Information

This 34th edition of AdAsia 2025 is held in conjunction with the 32nd China International Advertising Festival

In 1958, the first AdAsia was initiated by President Hideo Yoshida of Denstu Inc. and was held in Tokyo, Japan. Now it is held & hosted in turn by member countries in Asia under the auspices of Asian Federation of Advertising Associations (AFAA).

AdAsia is Asia’s largest marketing and advertising forum, bringing together over 1,200 professionals to learn from industry leaders and engage in thought-provoking sessions.

The theme is decided by the host country based on the current interest of the Marcom community.

Event in Detail

24 Oct 25

08:55 - 21:00

Opening Show

AdAsia 2025

24 Oct 25

09:00 - 09:05

Opening and Introduction of Guests

Zhang Guohua, President, CAA, Global VP, IAA (Host of the Opening Ceremony)

24 Oct 25

09:05 - 09:10

Address by the leadership

Leader from Beijing Municipal People's Government

24 Oct 25

09:10 - 09:15

Address by the leadership

Leader from State Administration for Market Regulation (SAMR)

24 Oct 25

09:15 - 09:20

Asian Federation of Advertising Associations (AFAA) Chairman Address

Srinivasan K Swamy, Chairman, AFAA Executive Group Chairman, R K SWAMY Ltd

24 Oct 25

09:20 - 09:25

International Advertising Association (IAA) Chairman Felicitation

Fredrik Borestrom, Chairman and World President, IAA, LinkedIn, UK

24 Oct 25

09:25 - 09:40

Promotion of high-quality resources in Haidian District

Leader from Haidian District People's Government

24 Oct 25

09:40 - 09:50

Signing ceremony of major projects in Haidian District

24 Oct 25

09:50 - 10:00

AFAA Awards Ceremony (including time for special guests on stage)

24 Oct 25

10:00 - 10:15

Keynote speech

General Manager's Office of China Media Group (CMG)

24 Oct 25

10:15 - 10:35

Keynote speech

Cindy Rose* CEO, WPP

24 Oct 25

10:35 - 10:50

Keynote speech

Tencent

24 Oct 25

10:50 - 11:05

Keynote speech

Baidu

24 Oct 25

11:05 - 11:20

Keynote speech

Yili Group

24 Oct 25

11:20 - 11:35

Keynote speech

JooMoo

24 Oct 25

00:35 - 11:50

Keynote speech

Kuaishou Magnetic Engine

24 Oct 25

11:50 - 12:05

Keynote speech

China Mobile Migu

24 Oct 25

12:05 - 13:00

Lunch

Break

24 Oct 25

13:30 - 13:45

Keynote speech

Sangeetha Pendurkar, CEO, Aditya Birla Fashions & Retails Ltd – Pantaloons

24 Oct 25

13:45 - 14:00

Keynote speech

Ocean Engine

24 Oct 25

14:00 - 14:15

Keynote speech

Alimama, Taotian Group

24 Oct 25

14:15 - 14:30

Keynote speech

Focus Media

24 Oct 25

14:30 - 14:45

Keynote speech

iFLYTEK

24 Oct 25

14:45 - 15:00

Keynote speech

Huawei

24 Oct 25

15:00 - 15:15

Keynote speech

Xiaomi

24 Oct 25

15:15 - 15:30

Keynote speech

iQIYI

24 Oct 25

15:30 - 15:45

Keynote speech

bilibili

24 Oct 25

15:45 - 16:00

Keynote speech

NetEase

24 Oct 25

16:00 - 16:15

Keynote speech

Weibo

24 Oct 25

16:15 - 16:30

Keynote speech

CIG

24 Oct 25

16:30 - 16:45

Keynote speech

Zhihu

24 Oct 25

16:30 - 16:45

Keynote speech

S&P Consulting

24 Oct 25

16:45 - 17:00

Keynote speech

Yongda Media

24 Oct 25

18:00 - 21:00

Welcome Networking

Reception & Dinner

25 Oct 25

09:00 - 22:00

AdAsia 2025

The 32nd China International Advertising Festival· AdAsia Beijing 2025 Opening Ceremony

26 Oct 25

09:00 - 22:00

AdAsia 2025

The 32nd China International Advertising Festival· AdAsia Beijing 2025 Opening Ceremony

Event Published by

The World Today

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AdAsia 2025

Event Date & Time

Location - Offline Event

Event Information

Event in Detail

Opening Show

Opening and Introduction of Guests

Address by the leadership

Address by the leadership

Asian Federation of Advertising Associations (AFAA) Chairman Address

International Advertising Association (IAA) Chairman Felicitation

Promotion of high-quality resources in Haidian District

Signing ceremony of major projects in Haidian District

AFAA Awards Ceremony (including time for special guests on stage)

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Lunch

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Keynote speech

Welcome Networking

AdAsia 2025

AdAsia 2025

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